Jim Crowell and his family established Sierra Gold Seafood, Inc. in 2006. Jim started this business with one simple concept “Give customers quality seafood products at a good price.”. The only way to really do that well is to just focus on one thing – and that’s seafood. The seafood business is forever changing and evolving and if the focus is only directed toward that, then the customers will always be well-informed to make the right choices for their menu.